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Naturally Speaking
I don’t know about you but I can always tell when a telemarketer is cold calling me. From the moment they begin speaking, “Hi is that Mr. Brooks?” to the way they
Measuring Customer Satisfaction
Satisfaction sets the bar too low – so low, in fact, that it doesn’t actually impact a company’s sales results. That’s according to Ryann Liebenthal, Interaction Metrics Researcher, and a blogger on CustomerSatisfactionStrategy.com. In
Storytelling for Sales
In this presentation Dominic R. Villari demonstrates practical ways you can use storytelling to increase your sales. You’ll learn the role of client needs and product attributes in
Powers of Persuasion
In his now-famous book, Flipnosis: The Art of Split-Second Persuasion, Kevin Dutton talks at length about how you can persuade people to behave in a particular way simply by getting them to
Deploying the Tech
Marketing workflow automation automates internal marketing processes. These include budgeting and planning, workflow and approvals, the marketing calendar, internal collaboration, digital asset creation and management, and everything that
Marketing Automation and ROI
Marketing automation software today is feature rich, fast to implement and usually quite affordable. This has brought down the cost of doing automation and also improved ROI, as
It’s Raining Leads
What is drip marketing?
Much like drops of water from a dripping tap, drip marketing is a strategy that sends, or "drips," a pre-written set of messages to customers
Automated Marketing Enhances Profitability
How marketing automation works
Marketing automation enables marketers to create sophisticated and engaging campaigns that automatically respond to customer/prospect behaviours, lifecycle segments and other criteria. It automates repetitive tasks,
Put Strategic Marketing in its Rightful Place
In his ground-breaking series of books on innovation, Harvard professor Clayton Christensen, said his research had shown that 90% of company directors do not know what the components
