Tom Pisello is chairman and founder of Alinean, a developer of research and software to change the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s value analysis tool experience began in 1993 with his first entrepreneurial venture, Interpose, acquired by Gartner in 1998. He served Gartner as a Managing VP. Learn more about Tom on his blog at http://blog.alinean.com
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