Marketing Automation and ROI
Marketing automation software today is feature rich, fast to implement and usually quite affordable. This has brought down the cost of doing automation and also improved ROI, as
It’s Raining Leads
What is drip marketing?
Much like drops of water from a dripping tap, drip marketing is a strategy that sends, or "drips," a pre-written set of messages to customers
Automated Marketing Enhances Profitability
How marketing automation works
Marketing automation enables marketers to create sophisticated and engaging campaigns that automatically respond to customer/prospect behaviours, lifecycle segments and other criteria. It automates repetitive tasks,
Prospecting With Social Media
When one considers the fundamental activities that drive an effective social media strategy – having a list of prospects, researching contact information, collecting and distributing information to prospective
Get Control of All Your Data
Business intelligence (BI) solutions are notoriously difficult to implement, and few meet user and organisational expectations. According to an ITWeb survey, only 19% of respondents at the 2010
The Massive Shift in Sales Culture
There’s a new trend in selling that takes its name from the tools and methods driving it. Sales 2.0 has its roots in the Web 2.0 movement and
