Cy Edmondson’s Presentation

Tales From The Trenches

Cy Edmondson, Guest Speaker at the 2011 ThinkSales Sales Leadership Conference

Key points to remember:

  • Life is about choices and internalizing change. It’s all on you. Your life can be what you want it to be.
  • You need to be dedicated and think on your feet.
  • Get back to basics and create a blueprint for success:
    • Make a choice. Don’t sit on the fence and do things half & half.
    • Action, not thoughts. Stop thinking about it and do it.
    • Sincerity. Do things because you mean them, be genuine and engage with people.
    • Trust. Who starts an employee the first day they start at a company? You should. Rather start with trust and coach your employees – and hire the right employees.
    • Transparency. Be open about who you are, be passionate, and allow people to be a part of your team.
    • Clear, effective communication. Make a choice, be clear, transparent.
    • Break the conventional way of wisdom. Always evolve into something new. We base so much on what we’ve learnt, been taught, our culture etc – we don’t think about what we don’t know. Has it been done?
    • Fail forward. Try it, again and again. Yes, you will fail, but fail forward. Get up and keep moving. It’s not easy, but you will reap the rewards.
    • Admit mistakes, grow and learn.
    • The magic words are sorry and thank you.
  • Achieving a 6% attrition rate:
    • Why? It saves on recruitment fees, training costs, infrastructure costs, and you can build an experienced team that works well together.
    • How do you achieve it? Through touchpoints.
  • People
    • • Wellness
    • • Incentives
    • • Support
    • • Transparency
    • • Accountability and empowerment
  • Process
    • Get it right from inception. Find the right person because you are looking and interviewing in the right way.
    • Once they are there, ensure you keep them.
    • Utilise coaching and performance reviews
    • Put the right support structure in place for the team to perform
  • Take the initial change into both your work and home environment. Don’t wear a mask. Everything in life starts with a thought. With transparency, that thought can build into a habit, character and then destiny.