Has too much choice and an overload of information created a barrier to customer purchase decisions?
Customers want sales people to realise they are not just selling products or services, they are selling solutions to problems. Customers appreciate sales people who are creative and innovative, and who can think “outside the box.”
If you’re competing on price, you’ll never achieve maximum profitability. It is critical to make value creation everyone’s job.
Are you wasting your customers’ time? In order for your customers to reliably make time to see you, they need to expect that they will gain some value for the time spent with you.