How to Use Social Media for Prospecting

Social media can reduce the time and effort required to generate new business.

There’s a new trend in selling that takes its name from the tools and methods driving it. Sales 2.0 has its roots in the Web 2.0 movement and is making it imperative for both sales and marketing teams to work in unison to acquire customers, optimise the sales cycle, and better analyse and track a company’s marketing return on investment.

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