Charles Green

About Charles Green

Charles Green is an author, speaker and world expert on trust-based relationships and sales in complex businesses. He is the author of the critically acclaimed Trust-based Selling and co-author of the classic The Trusted Advisor. Learn more about Charles at trustedadvisor.com
Selling-intangible-services

Sellers of intangible services think that ‘selling’ is destructive of trust. Many feel that selling is even unprofessional and unethical. But that is not the case.

The-Limits-of--Value-Propositions

Value propositions are useful incentives but seldom sufficient to close the sale.

Installing-trust-in-organisations_sales-team-management

Lead by example, strengthening values like customer service with regular use – and your people will follow.

Rational-sales-pitches_Sales-technqiue

Rational or emotional? Your customer is both. It’s time your sales pitch catches up.

Call us on +27 (0)11-886-6880