• South Africa

The Limits of Value Propositions

Value propositions are unquestionably important in B2B sales, especially for large, complex, or intangible offerings. Some suggest a value proposition is the key component of successful sales. And most would…


Selling to Mr. Spock

Nowhere am I so desperately needed as among a shipload of illogical humans. – Spock in ‘I, Mudd’ Star Trek’s  iconic Mr. Spock was half-Vulcan, half-human. It’s the former we…