SALES & MARKETING CONTENT DEVELOPMENT

CUSTOM VIDEO & WRITTEN CONTENT

SALES & MARKETING CONTENT DEVELOPMENT

Bespoke content development services

CONTENT OBJECTIVES

ThinkSales develops persuasive written and video content to meet the following sales and marketing objectives:

  • Positioning
  • Customer-centric Value Messaging
  • Online Lead Generation
  • Lead Nurturing
  • Sales Team Enablement

 

BACKGROUND & EXPERTISE

12+ years of expertise in print and online publishing, social media, video production and B2B collateral development

With more than 12 award-winning years under our belt, as a team we’ve honed our content packaging skills, and our understanding of what business consumers are looking for.

Through our affiliate companies, Entrepreneur Media SA and SCN, ThinkSales Corporation has its finger on SA’s business pulse. We share a content production team, so their skills are our skills.

CONTENT DEVELOPMENT OFFERING

Effective content builds credibility, promotes trusts and generates leads:

Sales Enablement Content

B2B sales support content, compelling case studies and white papers to build credibility, deliver value messaging and justify price.

Sales & Marketing Videos

Speak directly to your audience through this powerful medium: Informative company overviews, customer testimonials, product demos and expert positioning advice videos.

Online Lead Generation Content

Downloadable content linked to lead generation forms, designed to convert anonymous browsers into warm leads.

Lead Nurturing Content

Customer success stories, product information and expert advice to keep communication channels open with prospects and customers. This content can be disseminated via newsletter, email, social media and your website.

Website Content

Optimised content for web pages to attract organic traffic and support ‘call to actions’, coupled with expert articles to position your business as an industry leader.

PAST & PRESENT CLIENTS

Our Content Development Team (formerly SCN, now ThinkSales) has produced over 200 client videos and written thousands of articles over the past decade

Our work includes customer testimonials videos, written ROI case studies and company overview videos designed to enable the in-field sales force and standardise value messaging.

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Our work included subject matter expert videos, animated service introduction videos, written thought leadership content to position the company and showcase its expertise within verticals.

Our work concerned producing written content for Old Mutual’s Masisizane Fund website.

Our work includes subject matter expert videos, animated videos, event coverage footage, written expert advice within business and personal banking channels, business sector newsletters and optimised website content.

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Our work includes written brochure content, online business advice and newsletter content as well as downloadable ebooks designed to attract website browsers, generate online leads and maintain communication with existing customers.

Our work included thought-leadership campaign support videos and written thought leadership content to to position the company and showcase its expertise within the SMME market sector.

AWARD WINNING TEAM

Our content and design teams have racked up a number of impressive achievements over the past few years:

The team received international recognition at the TABPI Awards in 2014, 2015 and 2018. Selected from over 500 entries from across the globe, we were placed in the Top 25 for Best Business Profile Feature (Entrepreneur Magazine), Best Single Issue for Entrepreneur Magazine and Best Single Issue for ThinkSales Magazine.

The ThinkSales content team responsible for publishing Entrepreneur Magazine has won seven top industry awards since its launch in 2006, including Admag Awards for excellence in publishing and Pica Awards for Best International Special Interest Magazine three years in a row.